ABOUT NIA LOVES™️
A Father’s Love. A Family Movement. A Brand with Purpose.
Nia Loves™ is a heartfelt brand founded by Joseph Felder, also known as JoJo Bound — a devoted father and serial entrepreneur from Philadelphia. Inspired by the deep love for his daughter, Nia’miah, Joseph created Nia Loves™ as a legacy of empowerment, connection, and self-worth for families everywhere.
Originally beginning with a single children’s book, the brand has evolved into a powerful movement offering books, apparel, and accessories that center love, literacy, and legacy.
Our Story
The journey began with Nia Loves, a beautifully written and illustrated book inspired by real moments from Nia’miah’s early childhood. The story uses rhythm and rhyme to support early reading while strengthening the emotional bond between parent and child. At the end of the book, children are encouraged to express themselves creatively through writing and drawing in a built-in activity section.
What started as a personal tribute to one daughter quickly became a message for children and families everywhere:
You are loved. You are valuable. You are worthy.
Our Mission
Nia Loves™ exists to uplift and empower women and children, especially within communities that have long deserved more visibility and love. Through every story and every product, the brand delivers affirmations that inspire confidence, connection, and pride — at home and beyond.
What We Offer
- 📚 Children’s Books that nurture literacy, imagination, and bonding
- 👕 Empowerment Tees that speak life into women and children
- 🎁 Gifts & Accessories that celebrate love, identity, and legacy
Why It Matters
This brand is more than a business — it’s a movement of meaning, rooted in a father’s love and expanded to serve families across the world. Nia Loves™ reminds us all of what truly matters: time, connection, expression, and the belief that we all deserve to feel seen, valued, and loved.